Fuel economy is getting more and more important when choosing a car. And its one of the most important criteria when choosing a small family car such as Opel Astra, VW Golf, Peugeot 308 or Renault Megane.
Renault must know that because they came up with a way how to show that their new model Renault Mégane Sportour goes further on a full tank than any other car in its class.
In their new TV spot they show that a person cannot write on paper that the Opel, VW or the Peugeot goes further with one tank without using the ink more than once. But it’s different with Renault Megane. The writer easily writes the phrase “The New Renault Mégane Sportour goes further on a full tank than any other car in its class” using the ink only once.
Advertising Agency: Saatchi & Saatchi, Milan, Italy
Creative Directors: Agostino Toscana, Alessandro Orlandi
Deputy Creative Directors: Luca Lorenzini, Luca Pannese
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Production Company: Kapsel Productions
Director: Luca Perazzoli