Renault Advertising Campaign: Lifetime Security

Renault Advertising Campaign: Lifetime Security


A new Renault advertising campaign from Publicis Madrid posits that it’ll take a lifetime to understand your spouse/child/etc.

The three commercials show various bizarre situations, saying that there are things you spend your whole life without understanding. So choose a car that gives you a certainty: a lifetime security.

Created by Publicis advertising agency in Madrid and directed by Lemon.

„It’s Going To Take You Your Whole Life To Understand It.
Renault Security. Lifetime Security.“

Renault Commercial: Father

Renault Commercial: Dresses

Renaul Commercial: Sugar

Aired: October 2009
Client: Renault
Agency: Publicis Madrid
Country: Spain


Agency: Publicis, Madrid
Executive Creative Director: Marcelo Vergara, Fabio Mazia
Copywriter: Jose Pereira Torres
Art Director: Jose Ignacio Pereira
Producer: Gustavo Samiego, Triana Jimenez
Director: Lemon
Production Company: Got Film
Executive Producer: David de la Flor
Producer: Sergio Martinez
Director of Photography: Albert Roige
Production Designer: Montse Sanz
Sound Design: Sonoris
Post Production Company: OZ
Music: Libreria

About Renault:
Renault is a French vehicle manufacturer producing cars, vans, buses, tractors, and trucks. The company is well known for numerous revolutionary designs, security technologies, and motor racing.

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