Renaloo Commercial: 60’s Anniversary

Renaloo Commercial: 60’s Anniversary

Renaloo and advertising agency BETC from France have released this hilarious video ad.

The spot’s humor is rather dark. The video takes place at the hospital, where a patient is being prepared for a surgery. However, suddenly the lights go out and doctor’s colleagues throw him a surprise birthday party in the middle of the procedure. The company celebrates the 60th anniversary of kidney donation.

Watch the video and have a good laugh.

Agency: BETC, France
Agency Management: Catherine Emprin, Maëlle Varène
Creative Director: Stéphane Xiberras
Art Director: Jean-Michel Alirol
Copywriter: Dominique Marchand
TV Producer: Lisa Budin
Production Company: La PAC
Director: Keith Bearden

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