Reebok launched a major TV ad campaign for their new product – EasyTone shoes with a built-in “balance balls” which should supposedly help to improve the looks of butt, calves and thighs. The commercial they made for this campaign features a good looking girl giving information about the new shoes. But viewer’s attention is attracted to the girl’s butt because the camera instead of focusing to girl’s face is zooming to her butt. In this way the effect of the new EasyTone “balance ball” technology is not only described in words but also shown. But it’s not quite clear what the target audience of this ad is: men or women?
Ad Agency: DDB Chicago