Reading is Fundamental Commercial: Book People Unite

Reading is Fundamental Commercial: Book People Unite

Public service “Reading is Fundamental” introduces a gorgeous commercial.

Ad brought together some of the most beloved literary characters and showed their life among people. Characters in the video include famous book heroes such as Pinocchio, Big Bad Wolf, Little Red Riding Hood, Three Pigs, Clifford the Big Red Dog and others. The Book People Unite movement seeks to help supply books for kids, who need them most.

Video brings together amazing team of artists. Music produced by The Roots with vocal support from Jack Black, Chris Martin, John Legend, Regina Spektor, Jim James, Nate Ruess, Jason Schwartzman, Melanie Fiona, Levar Burton, Carrie Brownstein & Consequence.

Watch this beautiful video, full of music and fairy tales.


Agency Mother New York
Director Rafael Fernandez
Creative Bobby Hershfield
Creative Jed Grossman
Creative Stacey Lee
Creative Eugene Fuller
Creative Michael Ian Kaye
Agency Producer Dana May
Strategists: Phil Graham, Marissa Shrum
Mother: Krystle Loyland
Mother: Kelsey Robertson
Mother: Becky Lau
Agency Producer: Dana May
Music Supervisor: Lauren King
Book Character Licensing: Davlyn Grant
Book Character Licensing: Danielle Menna
Production Company: Green Dot Films
Director: Rafael Fernandez
DP: Tuomo Virtanen
EP: Rich Pring
EP: Darren Foldes
Costume/Wardrobe Design: Cathy Cooper
Production Designer: Teri Whittaker
Puppets: Jim Henson Creature Shop
Editorial Company: General Editorial
Editor: Noah Herzog
Editor: Matt Dunlap
Animation & Post Production Company: Curious Pictures
EP: Bill Reilly
Post Producer: Alia Nakashima
VFX Supervisor/Head of CG: Vadim Turchin
2D Animation Director: Saul Blinkoff
Final Grade & Finishing: The Mill – New York
Music Production: The Roots
Music Production: Search Party Music
Music Production: Dana May
Music Supervision & Production: Search Party Music
Music Recording Studios: Vox Recording Studio
Music Recording Studios: Bad Robot
Music Recording Studios: The Music Shed
Music Recording Studios: Color
Music Recording Studios: Bang World
Music Recording Studios: Search Party West & East Studios
TV Mix: Heard City
Sound Design: Big Yellow Duck
Line Producer: Joe Mandarino

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