Range Rover Commercial: The Scent

Range Rover Commercial: The Scent

Range Rover Evoque and advertising agency Y&R from New York have released this awesome video spot recently.

The commercial features a guy, who has found a lost scarf. He gives his dog to smell it and then follows him with Range Rover Evoque through the narrow and bundled streets of an old town. In the end he finds a lady, who has lost it. The driving was performed in a close territory, and although it can not be repeated, it looks really cool.

Watch the spot and tell us what do you think about it.


Agency: Y&R, New York, USA
Chief Creative Officer: Jim Elliott
Group Creative Director: Marc Sobier
Creative Director / Art Director: Adrien Bindi
Creative Director / Copywriter: Greg Farley
Account Directors: Kathy Stahler, Allison Rice
Account Executive: Hannah Park
Planning Director: Tara Fray
Account Director: Keith Rhodes
Production Company: MJZ
Director: Dante Ariola
President: David Zander
Executive Producer: Scott Howard
Line Producer: Natalie Hill
Editorial: Peepshow / No. 6
Editor: Andrea Macarthur
Assistant Editor: Adam Longo
Producer: Mark Sitley
Post: Smoke & Mirrors
Music: Rumor Mill
Composers: J. Ralph, Arthur Pingrey

There are 52 comments for this article
  1. Steve Claypool at 4:37 AM

    Just curious what breed of dog that is in the commercial? I’m fairly knowledgable about dogs…I’m guessing this is a mix of some sort. He or she is very cool!

  2. zippy at 5:45 PM

    My wife says it is a Dane, as we have one. I say its not. Please help us figure this out.

  3. BriBri at 6:59 AM

    It’s definitely got a face like a Dane, in my opinion – but it could definitely be part Pointer – just not pure pointer (German Shorthaired Pointer) anyway. The “GSP” has the ticking pattern on its body.

  4. Von at 3:36 AM

    Lisa is right. This is a Plott Hound. Slender, athletic, fearless hunting dog used for originally for hunting boar and bear in Germany. Now used in US primarily as a high-end coon dog. White mark on chest and tip of tail also marks this as a Plott.

  5. Valerie at 2:29 PM

    It’s a black German shorthair pointer without the docked tail. Not all GSPs have ticking. Mine is black with very little ticking and looks just like her except for the tail (mine has the docked tail).

  6. Mike Plott Owner at 4:29 PM

    I believe it is definitely a Plott Hound–roughly 55-60 pounds, ears, head shape and posture and tail are all right for a female Plott. I have owned two males over the years, and I feel strongly about this.

  7. dave williams at 11:00 PM

    The dog appears to be a black lab/greyhound mix. We have one,the dog in the commercial looks like its twin. Fast, smart and obedient.

  8. Nate at 4:39 AM

    Love the commercial! What’s the name if the song from Rumor Mill?

  9. Jennifer at 4:51 PM

    Too bad the scarf didn’t belong to a little, old lady, THAT would be funny.

  10. Packard at 8:01 PM

    The dog is a female, black and white, Great Dane sans the cut ears.

    I not only own one, but mine, (right down to the splash of white on her chest) could pass as a sister of the Range Rover female. Needless to say, they are wonderful animals that need a steady handed owner and ample room to run.

  11. Tim at 10:34 PM

    It’s definitely a young Great Dane. Look at the head in profile at the beginning of the commercial–it’s unmistakable if you know Danes. Also the long legs and long skinny tail give her away. I say the dog is young due to its smallish size and rambunctious temperament. Older Danes are lazy.

  12. anna at 8:16 PM

    I have to agree with the dog being black English pointer. It has a very characteristic face with two parallel straight lines for the top of head and the nose with 90 degree drop between them.

  13. Carol at 6:34 PM

    Not a pointer, it is a Great Dane in the beginning of the commercial. I believe they use a second dog at the end that does resemble a pointer, or have computer enhanced the Dane to make it look like it is pointing.

  14. Keith at 12:32 AM

    I breed Danes…this is absolutely not a Dane. I know the dogs trainer and it is an English pointer.

  15. Gavin at 7:48 PM

    Hi all, so now that we’ve figured out the dog prop, does anyone know the exact brand and pattern of the scarf prop!? My wife seriously wants one and I need to identify it! thanks!

  16. Gail at 7:45 AM


  17. Ali at 5:25 PM

    Definitely English Pointer. I’ve owned them for 40 years. I hope this commercial doesn’t cause over-popularity of the breed and ruin it. They’re great dogs!

  18. Kings mommy at 6:41 AM

    According to the range rover people, and an interview they did on Facebook, the dog is a female pointer named foscha from the Czech Republic.

  19. Gary at 6:32 AM

    I’ve owned and rescued Great Danes for over 20 years. I have never seen a young or old Dane go in point. I don’t see how that dog could be a young Dane. I also don’t think the Plott has that square of a head and the black really doesn’t look like the coat on a pointer.
    Does a boxer point? Could it be a Boxer Dane cross? Definitely a good looking dog with a friendly demeanor.

  20. fishin fool at 10:15 PM

    I have a lab boxer mix and he is almost identical to the one in the ad even moves the same. Looks a lot like the pure breed pointer to. Go figure.

  21. common sense at 1:59 PM

    What a stupid commercial!!! Playin’ to your ego, as most car commercials do.

  22. Stan Zelni at 1:03 AM

    Great commercial for the dog. The first 10-20 I saw the commercial I didn’t know it was about the Range Rover. Plott Hound, curious to know if sales of this dog have increased.

  23. tavaquad at 5:54 AM

    Who gives a rats @$$ what breed it is, I can’t believe how much discussion there is over what type dog it is. Also, the commercial is just stupid.

  24. Shelby Swatek at 9:47 PM

    Black Plott Hound 100%

  25. Blademan at 2:29 AM

    My family raised Danes. I grew up around black and fawn colored Danes… This is not a Dane. It is not a Plott Hound.. Plott’s are heavier bodied dogs. This dogs body is classic pointer. Deep chest, tight tuck slim waist, square head. It is a black English Pointer, not commonly seen in the states. Just not a lot of black in the gene pool over here, except for ticking and some large spotting.

  26. Dunk PRUETT at 4:55 AM

    I don’t care about the answer relative to the breed. This has almost caused our divorce ala boxer or Dane

  27. Kimberly at 10:51 PM

    It’s definitely a black English pointer – great, traditional breed for a British automotive brand. Danes and Plotts are not considered British breeds. Danes and Plotts are German breeds.

  28. Kiki at 4:34 PM

    Definitely a black English Pointer…cute dog, like all dogs. Now who is the male model? Lol.

  29. Connie at 2:08 AM

    We have a Plott, but the dog in the commercial has a more squared off muzzle, the neck seems longer, and it just seems more leggy. After looking at dogs online, I think it’s an English Pointer. Beautiful dog. I think most people probably pay more attention to the dog in the commercial than the car.

  30. LatreenJohnson at 5:17 AM

    Charlie Sheen rode in a car down those same stairs in the movie “Navy Seals”

  31. Fred at 10:36 PM

    No it is not a great dane!!!

    Definitely in the pointer family.

  32. gimoni at 5:00 PM

    I think the dog is a german shorthaired pointer, although usually liver and grey or white colored, they are also black and white which is a disqualification according to AKC here in the US.

  33. jorge at 5:58 PM

    I’m pretty sure the dog is a pit bull/golden retriever mix.

    The scarf is a Walmart store brand.

  34. gene at 1:28 PM

    It looks very similar to the Wildbach German Shorthaired Pointer. But the hallmark identifier when trying to diffrentiate GSP from EP is the way the browbridge meets the snout. The EP has a definitive almost perpindicular browbridge with a definite point at which it meets the snout, whereas the GSP has more of a gradual sloping browbridge. This gorgeous dog in the commercial has that definite point like an EP, which the Wildbach does not have. Hard to tell, really. I heard it was a Fousek from the Czech Republic, but that doesn’t make sense at all. Either way, what a great looking dog that has intrigued so many people!!!

  35. LauraH at 4:59 PM

    I had a small black female Dane that looked just like that dog. People often mistook her for a lab (her head was too square and jowly), or a greyhound (ditto).
    I had a male Dane that was far too massive to be confused for this dog. Dane’s come in different body types.
    I didn’t think pointers’ heads were quite that boxy nor did they have jowl at all. Also that dog has has a very pronounced stop. I don’t think I’ve met any pointer breeds (in the US) with such a pronounced stop.
    Tho could be my Dane’s doppleganger, my Dane would have demanded to ride ‘shotgun’, not run.
    Love the dog in the commercial.

  36. Faith at 5:21 AM

    The dog looks exactly like mine, shape, coloring, every detail, a German Short Haired Pointer, only mine has the tail docked.

  37. Jeannir Lowe at 6:58 AM


  38. JL Knight at 12:48 AM

    As I sit here I am looking at the dogs double – a Cane Corso Mastif/Lab mix. Cane Corso’s are an Italian breed of Molosser family.

  39. Diana at 5:42 AM

    I love the commercial. I replayed a couple of times. I want to know the breed
    I want to know where it is filmed!

  40. YO! at 6:37 PM

    Please stop this stupid argument over the dog. I saw only one person that actually knew what they were talking about in this blog. Here. This is from Land Rover’s Facebook page:

    Who created the ad?
    Our agency, Y&R led the production and worked with MJZ and the Land Rover North America marketing team. It will eventually be shown globally, which is why we picked Barcelona for the location and hired international actors – the lead actor is from Berlin, and the lead actress is from Eastern Europe, while the dog, Fosca (a pointer), is from the Czech Republic. Fosca even has her own passport.

  41. Scott at 6:17 PM

    I love all the people that were emphatic in their assertion that they definitively knew the breed of the dog, only to end up being wrong. The dog is a Pointer, as cited by YO! above, from Land Rovers Facebook page.

  42. Tom at 7:44 AM

    Our girl, a 4 1/2 yr old Boxer/Lab is a clone. We had not seen the commercial and 3 separate neighbors had come over in Feb 14 and said that they had seen TIKA on TV. We saw the commercial and agreed… Three days ago, Sun 9/7/14, while walking her, 2 ladies came up and said that they had seen her on a commercial.

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