RaboDirect, the online banking service issued by Rabobank Australia Lt, launched its largest campaign ever to promote its name change from RoboPlus to RaboDirect and to encourage consumers to reconsider their current banking relationship and make their money work harder.
The creative idea that you wouldn’t accept laziness in lots of areas of your life so why we accept laziness do you accept it with our savings? aims to reinvigorate complacent consumers by empowering them through renewed interest in their savings, thereby activating lazy money
The integrated campaign, created by Whybin\TBWA\Tequila includes TV, radio, print and online.
Watch TV spots below.
‘Lazy Politician’ aka ‘Ich bin ein Berliner’
This spot featuring a politician who can’t be bothered to write his own speeches.
Lazy Cyclists TVC
Lazy horse race commentator
Ad Agency: Whybin\TBWA, Sydney
Production Company: Filmgraphics Entertainment
Executive Creative Director: Garry Horner
Creative Director: Matt Kemsley
Copywriter: Tammy Keegan
Art Director: Sam Chappell
Copywriter: Steve Dodds
Art Director: Janelle Shearer
Copywriter: Srinath Mogeri
Art Director: David O’Sullivan
Copywriter: Richard Shaw
Art Director: Miles Jeffereys
Art Director: Luke Martin
Copywriter: Alistair Geikie
Director: Dave Denneen
Producer: Anna Fawcett