Quebec Automobile Insurance Corporation and advertising agency Lg2 from Quebec City have released this affective video ad.
The video raises our awareness about driving and texting messages. The creatives pulled off an original parallel: in ages people did not get used to driving and texting. Neither when people were still using horses to travel, nor those, who had first automobiles.
See the video and spread the word.
Agency: Lg2, Quebec City, Canada
Creative Director: Luc Du Sault
Copywriter: Nicolas Boisvert
Art Director: Luc Du Sault
Accounts: Mireille Cote, Alexandra Laverdiere
Account Planners: Mireille Cote, Alexandra Laverdiere, Catherine Darius
Director: Nicolas Monette
Production House: Philippe Lalande / Quatre Zero Un
Sound Design: Boogie Studio