Ogilvy New Zealand created new Purina One, a trademark of Nestlé Purina PetCare for a line of premium dog and cat food products, starring the cutest kiwi cats.
In the spot it’s shown playful side of cats. We can see how thousands upon thousands of balls of wool falling from the sky and cats playing with these balls. The spot ends with tagline “Get ready to play”.
Soundtrack for that commercial is made by New Zealand musician and songwriter Don McGlashan who resurrected an old French nursery rhyme specifically for this ad.
Campaign Get ready to play also extends through Purina NZ Facebook page where users can find some fun activity ideas for their cats.
Brand name: Purina One
Advertising Agency: Ogilvy New Zealand
Production Company: Curious
Director: Darryl Ward
Executive Creative Director: Damon O\’Leary
Art Director: Martin Hermans
Copywriter: Richard Loseby
Producer: Matt Noonan
Agency Producer: Jane Mills
Account manager: loane Avenell
Country: New Zealand