Pure Blonde Beer Commercial: Dove of Love

Pure Blonde Beer Commercial: Dove of Love

Pure Blonde Beer: Dove of Love

New TV commercial for Pure Blonde beer featuring a dove with a mysterious blue mark on its head, titled ‘Dove Love’ and created by advertising agency Clemenger BBDO Melbourne.

Following on from the successful ‘Brewtopia’ campaign, the agency wanted to find a new and interesting way to connect the audience to all the imagery and iconography, but still be able to surprise and snap them back to reality.

According to Clemenger BBDO ECD James McGrath: “We see ourselves creating the all important next instalment of the Pure Blonde mythology. As always it required the perfect balance between the purity, the mysterious and the perfection of ‘Brewtopia’ colliding head-on with the cynicism of our somewhat grubby and pragmatic world.

This time, that balance comes via the caring nature of the guy who looks after the dove – showing a small glimmer of hope that there’s still some good in all of us – before the dove flies straight into a brick wall. And, with a final ironic touch, we realize the dove is destined to be caught in a vicious circle, never to return home to that place, which is still much more pure than yours.

Released: September 2009
Advertiser: Pure Blonde beer
Agency: Clemenger BBDO
Country: Australia


Advertising Agency: Clemenger BBDO Melbourne, Australia
Executive Creative Director: James Mcgrath
Creative Director: Emma Hill, Josh Robbins
Art Director: Josh Robbins
Copywriter: Emma Hill
Director: Steve Ayson
Agency Producer: Sonia Von Bibra
Account Director: Phil Baker
Strategic Planner: Paul Rees Jones
Production Company: The Sweet Shop
Director: Steve Ayson
Producer: Cindy Kavanagh
Designer: Peter Marshall

Leave a Reply

Your email address will not be published. Required fields are marked *