New campaign created by Ogilvy from Argentina to Publicitario Consejo Argentino. To create awareness of the unacknowledged issue of verbal abuse towards children, Ogilvy and Peluca created these hard-hitting PSA’s for the Argentine market.
The commercials below show that a child never forgets what she hears, taking with him the rest of life and may have irreversible consequences.
The campaign extends through the website www.escuchate.org.ar
Agency: Ogilvy, Argentina
General Creative Director: Gastón Bigio
Head of Art: Jonathan Gurvit
Creative Directors: Joaquķn Cubrķa, Ignacio Ferioli
Copywriter: Andrea Ventura
Art Directors: Facundo Zapata, Percy Bustos Fernįndez
Production Company: Peluca Films, Buenos Aires
Director: Vladimir Duran, Diego Nuńez Yrigoyen
Executive Producers: Alejandro di Michele, Fabio Cimmarusti
Producer: Mariano Scarpatti
Post Producer: Gabriel Porras
Post-Production: Che Revolution Post
Sound: La Casa Post Sound