Progetto Itaca Video: Silent Movie

Progetto Itaca Video: Silent Movie

Progetto Itaca (Ithaca Project) and advertising agency Y&R from Milan have released this beautiful video ad.

The video raises our awareness about mental health problems. The black and white silent movie tells a story of a man, who did not feel well. Check out to see, what had happened, that helped to relieve his problem.

Watch this ad, which is so cute, and share your impressions about it.


Agency: Y&R, Milan, Italy
Executive Creative Director: Vicky Gitto
Creative Directors: Dario Alesani, Umberto Mauri
Art director: Umberto Mauri
Copywriter: Dario Alesani
Account supervisor: Chiara Bergamaschi
Direction: Marco Gentile
Production: Filmmaster
Executive producer: Lorenzo Cefis
Producer: Elena Marabelli

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