Procter&Gamble has collaborated with advertising agency Wieden + Kennedy Portland and launched this tears squeezing commercial entitled “Kids”.
The Olympics fever has taken the companies and the creative agencies, as well. P&G has made this video in an account of traditional values. Although the video is called “Kids” it is about moms. We see athletes as children – because to mothers, no matter how old you are, you are always a kid. Sweet.
Nevertheless, the video reached very high score of views on YouTube only.
Watch the video and share your opinion about it.
Agency: Wieden + Kennedy Portland