Prime TV Commercial: Bones

Prime TV Commercial: Bones

Prime TV and Draftcb from New Zeland has rolled out an amazing print advertisement.

The commercial presents a TV show “Animals Emergency”. It documents the love and care towards injured animals in the one of the world’s largest animal hospitals, Lort Smith Animal Hospital. And the print ad is so effective: a horse’s and dog’s x-ray picture is striking.

See the print advertisement below.



Advertising Agency: Draftfcb, New Zealand
Regional Executive Creative Director: James Mok
Executive Creative Director: Regan Grafton
Creative Director: Billy McQueen
Art Director: Antony Bell
Copywriter: Adam Taylor
Account Director: Sally Willis
Agency Producer: Kelly Gillard
Retoucher: Matt Oak / Lightfarm Studios
Senior Account Manager: Katie Loverich

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