Primavera Sound Foundation and advertising agency Snoop from Barcelona have released this funny video ad lately.
The exciting Primavera Sound Foundation is presented by Heineken. The video features a very strict lady – indie coach – who evaluates the music fans. Their appearance has to be perfect for the festival. Many contestants are being dissed because of their too pretentious, inauthentic looks. Cruel world!
Watch the spot and have a good laugh.
Agency: Snoop, Barcelona, Spain
Creative Directors: Dani Campmany, Xavi Galbis
Art Director: Xavi Galbis
Copywriter: Dani Campmany
Production Company: Igloo Films
Director: Dani de la Orden
Executive Producer: Mireia Martinez
Music: Grizzly Bear