Priceline and advertising agency Butler, Shine, Stern & Partners have made this hilarious commercial entitled “Negotiator’s Last Deal”.
The advertisement features famous William Shatner. The video takes place during a very dangerous situation: the bus is hanging on the bridge and is about to fall. Luckily, Shatner saves everyone. Unfortunately, he does not get off the vehicle and crashes down. The video ends in a spectacular explosion.
American Bus Association asked Priceline not to launch this commercial due to its negative effects for the bus business. However, it seems that the video became very popular.
Watch the ad and have a good laugh.
Agency: Butler, Shine, Stern & Partners