President’s Choice Financial and advertising agency Sid Lee have released this funny video spot lately.
The video is filled with many amusing scenes: the people who use the President’s Choice Financial card seem to win all the time. Because they are smart and know how to navigate in life, whatever are the circumstances. And they are indeed funny: see how a son builds a ramp on his father, how a husband amuses his wife by wearing ridiculous shorts and many more.
Watch the spot and have a good laugh.
Agency: Sid Lee, Canada
Creative Director: Tom Koukodimos
Art Director: Simon Tuplin
Copywriter: Marta Hooper
Account Director: Eve Remillard-Larose
Account Manager: Joanna Jamison
Agency Producer: Clare Cashman
Production Company: The Corner Store Films
Executive Producer: Susi Patterson
Director: Jorn Haagen
Director of Photography: Jorn Haagen
Line Producer: Todd Huskisson
Post-Production Company: Bijou Editorial
Editor: Ross Birchall
Executive Producer: Stephanie Hickman
Colourist: Wade Odlum / Alter Ego
Music: Apollo Studios
Visual FX: Fort York VFX