Praha Sportovni City of Prague School Sports Recruitment Campaign and advertising agency Ogilvy & Mather have launched these impressive prints, offering a new approach to sports.
The pictures represent sports intersected with the scenes from the real life. The creatives suggest, that it is better to put energy into playing baseball rather than breaking a car. Or make judo rather than fight with a classmate. The title says: Sport saves lives.
See the prints below and share your opinion about them.
Advertising Agency: Ogilvy & Mather, Prague, Czech Republic
Creative Directors: Will Rust, Tomas Belko
Art Director: Denis Dudek
Copywriter: Jakub Krcik
DoP: Martin Matiasek
Photographer: Alexander Dobrovodsky
Editor: Filip Malasek
Sound Design: Karel Havlicek
Music: Michal Stastny
Colourist: Geoffrey Case
Producers: Petr Moravec, Klara Kralickova
Production House: Savage
Post: Avion Postproduction
Account Handlers: Marek Tesar, Petra Reischigova, Jan Dvorak