Porsche Panamera commercial: family tree

Porsche Panamera commercial: family tree

This video commercial is a part of full advertising campaign ‘Welcome to the family’ for the new four–seat sports car Porsche Panamera. The Panamera is the first Porsche’s attempt to enter four-door, four-seat, luxury sedan market so it needed a campaign to appeal both the loyal and new potential customers. All the campaign, including this commercial, is based on the main Porsche’s brand competitive advantage – the history of it. The commercial shows that every single Porsche car is part of a Porsche family and the Panamera is a new member of the family – a new branch in Porsche’s family tree.

Advertising Agency: Cramer-Krasselt/Chicago, USA
Chief Creative Officer: Marshall Ross
Associate Creative Director: Rick Hamann
Copywriter: Gary Doyle; Rick Hamann
Art Director: Matt Spett; Luke Partridge
VP/Director of Broadcast Production: Sergio Lopez
Production Company: @Radical Media
Director: Jeff Zwart
Post Production: Asylum
Visual Effects Supervisor: Tim Davies
Executive Producer: Michael Pardee
Producer: Mark Kurtz
Coordinator: Jennie Burnett
Bidding Producer: Michael Hanley
CG Supervisor: Zach Tucker
Compositors: Jonathan Hicks, Tim Bird
Lead Technical Designer: Jeff Willette
Lead Modeler: Greg Stuhl
Modelers: Toshihiro Sakamaki, Josh Robinson, Lersak Bunuparadah, Chad Fehmie
Animators: Samir Lyons, Michael Warner, Michael Shelton
Texture/Tracker: Ryan Reeb
Texture: John Hart
Trackers: Eddie Offermann, Michael Lori, Lauren Van Houten, Michael Maker, Tom Stanton, Ian Doss, Danny Garcia, Apirak Kamjan
Lighters: Aaron Vest, Austin Das, Sean Durnan
Effects Animator: Jens Zalzala
Lead Roto: Elissa Bello
Rotos: Hugo Dominuez, Laura Murillo, Daniel Linger, Jason Bidwell, Stephanie Ide, Scott Baxter, Midori Witsken, Mark Duckworth, Zac Chowdhury, Huey Carroll, Chris Cortese, Bethany Pederson Onstad
Matte Painter: Tim Clark

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