The German Saatchi & Saatchi from Berlin created this amazing ad campaign for Avis Porsche 911.
The idea is the superb quality of a new car. Its fabulous design and its technology was the main reason to create a special ad. Therefore the creators arrived at the idea of using the details of a car as the letters of an alphabet. And this new shrift actually works and is being used by social media or phone apps.
Watch the video and tell us if you liked it.
Advertising Agency: Saatchi & Saatchi, Berlin, Germany
Executive Creative Director: Oliver Kapusta
Creative Director: Anne Petri
Art Director: Christopher Jones
Copywriter: Kathrin Schaller
Photographers: Stefan Grütter, Oliver Paffrath
Additional credits: Krane & Rabe