Polycell and advertising agency 18 Feet & Rising have released this hysterical video ad the other day from its recent campaign.
The spot is a good example of British humor: obscene and loose! The creatives promote Polycell’s crack spray. Therefore, it seems that a bum cleavage is a “logical” candidate to be the main character in the spot!
Listen to Samantha Balloch, Senior Brand Manager for Polycell: “With this campaign we want to demonstrate how easy it is to fill cracks around the home, whilst bringing some humor and fun into this generally quite functional arena by using a topic that almost every person can relate to”.
Watch the video and have a good laugh.
Agency: 18 Feet & Rising
Creative Director: Stephen de Wolf
Creatives: Alex Delaney, Oli O’Neill
Agency Producer: Emily Hodgson, Julia Methold
Account Director: Adrienne Little
Strategic Business Lead: Rob Ward
Director: Simon Willows
Production Company: Blink
Production Company Producer: Tiernan Hanby
Executive Production Company Producer: James Bretton
Editor: Mark Aarons
Post Production Company: The Electric Theatre Company
Post Production Company Producer: Helen Sutermeister
VFX Supervisor: Andrew Stewart
Colourist: Steffan Perry @ Framestore
Sound Engineer: Tony @ Wave Studios