PMU and advertising agency Publicis Conseil from France have released this funny video spot recently.
The France’s top horse racing bookmaker leaves the racetrack for a while and joins a President, who is out on a street to meet people. A silly cop is boasting about his new gun in front of his colleague. However, the trick does not go well and it shoots: how much would you bet that everyone survives it?
Watch the spot and have a good laugh.
Agency: Publicis Conseil, France
Chief Creative Officer / Creative Director: Olivier Altmann
Copywriter: Marc Rosier
Art director: Jean-Marc Tramoni
Account managers: César Croze, Vincent Larnaudie, Sébastien Hamburger, Anne-Céline Bloch
Strategic planning: Christel Engelvin
TV Production: Pierre Marcus, Guillaume Delmas, Timothée Rosenberg
Sound producer: Boris Jeanne
Director: Jake Szymanski
Production company: Caviar
Producer: Alexandra Sieger
Post-production: Lauriane Coulon
Post-Production: Thierry Delesalle.
Business Affairs: Carlos Serrano, Catherine Oger, Elise Nguyen