PlayStation 4 and advertising agency Dentsu from Tokyo have released this cool video commercial recently.
The ad promotes a new video game, which is even more exciting since the ongoing World Cup. The spot features people all around the world, who meet to play. The game is promoted not as something that alienates people, but on the contrary – a tool, which brings family and friends together. Nice.
Watch the spot and tell us if you liked it.
Agency: Dentsu, Tokyo, Japan
Creative Director: Yusuke Shimadu
Copywriter: Yusuke Shimadu
Communication Planner: Shunsuke Kaga
Producer: Atsushi Suzuki
Director: Dai Isomi
Photographer: Jun Sakai, Tomohiro Hori