Playboy Magazine: Online Casting

Playboy Magazine: Online Casting

Some time ago, it was really hard to be in a cover of a Playboy Magazine. But now, Playboy has launched a campaign promoting that any woman can have a photo session and be in a cover of Playboy. And she doesn’t need to have real and expensive photo session. She just logs in the Playboy webpage and the photographer takes the pictures with her own web cam. Then she will have an online photo book with her pictures. People will vote for the best photo and the winner will appear on the cover. This will most likely attract lots of girls who are used to taking their own pictures with their computers. But this time they won’t be uploaded in some unknown webpage. This time they will have a chance to be in Playboy Magazine.

Advertising Agency: Grey Buenos Aires, Argentina
Executive Creative Directors: Pablo Gil, Sebastian Garin
Creative Directors: Diego Rubio, Coco Olivera
Interactive Creative Director: Christian Krikorian
Art Directors: Diego Rubio, Gonzalo Rango
Copywriter: Coco Olivera

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