Planet Fitness Video: Drill Sergeant

Planet Fitness Video: Drill Sergeant

Planet Fitness and advertising agency Biscuit Filmworks have released another hilarious video from their campaign.

The spot takes place at the gym. A girl is working out, while a drill sergeant is screaming right into her ear. How can anyone possibly enjoy their workout, when actually it so intimidating? Supposedly, that is the reason why people hate gyms and choose Planet Fitness. Check out the previous ads “So Hot” and “Burn” from the campaign.

Watch the video and have a good laugh.


Agency: Biscuit Filmworks
Chief Creative Officer: Steve Red
Executive Creative Director: Steve O’Connell
Creative Directors: Bryon Lomas, Todd Taylor, Joey Crawford
ACD: Clarence Bradley
Art Director: Bryon Lomas, Todd Taylor
Copywriter: Joey Crawford, Clarence Bradley
Producer: Joe Mosca
Account Executive(s): Perry Morris, Elizabeth Latham
Production Company: Biscuit Filmworks LA
Director: Mike Maguire
Director of Photography: Neil Shapiro
Executive producer: Colleen O’Donnell
Line Producer Scott Kaplan
Editing House: Red Tettemer + Partners
Editor: Vic Carreno
Producer Joe Mosca
Colorist: Janet Falcon, Shooters Post and Transfer
Audio Engineer: Bob Schachner, Shooters Post and Transfer
Music House: Milkboy Recording
Composer: Tommy Joyner
Producer: Cody Cichowski

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