Planet Fitness and advertising agency Red Tettemer O’Connell + Partners have released a new video spot.
The video features a confused lady, who finds herself in a bizarre training. Pilatatumba combins pilates with a traditional African dance. However, the complex fitness program only increases what is known as “gymtimidation“. Fortunately Planet Fitness has a solution. The company has released some hilarious videos before: check out “So Hot” and “Burn”.
Watch the video and have a good laugh.
Agency: Red Tettemer O’Connell + Partners, USA
Chief Creative Officer: Steve Red
Executive Creative Director: Steve O’Connell
Creative Directors: Amanda Abrams, Todd Taylor
Art Director: Todd Taylor
Copywriter: Amanda Abrams
Producers: Joseph Mosca
Account Executives: Jamie Thomas, Perry Morris
Production Company: Biscuit
Director: Mike McGuire
Director of Photography: Neil Shapiro
Executive producer: Colleen O’Donnell
Line Producer: Scott Kaplan
Editing House: Red Alert
Editor: Vic Carreno
Producer: Joseph Mosca
Music House: Milkboy
Composer: Jamie Lokoff
Producer: Tommy Joyner
Audio Mix: Milkboy
Mixer: Cody Cichowski