Plane Stupid Commercial: Polar Bear

Plane Stupid Commercial: Polar Bear

Plane stupid is an organization which wants to attract attention to the fact that aviation is the fastest growing cause of climate change. To illustrate how flying impacts the environment they created a TV commercial which features quite violent scenes of polar bears falling from the sky. The bears were chosen because they could be used as a symbol for the entire living natural world. Seeing these images really gives an impression that flying influences the environment directly.

Credits:
Creative agency: Mother
Copywriter: Mother
Art director: Mother
Planner: Mother
Agency Producer: Mother
Production company: Rattling Stick
Director: Daniel Kleinman
Producer: Johnnie Frankel
Editor: Adam Spivey @ The Quarry
Post-production: MPC
Sound Design and Audio Post Production: Anthony Moore @ Factory
Cinema Mix: Anthony Moore @ Factory & Andy Humphreys@ 750mph
[email protected]
Exposure: Cinema, Online

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