Y&R New York and PETA rolled out this hilarious commercial about animals in the movies.
The ad features the Wild Animal Agent Devon Dentler played by Chris Wylde. He comes to the jungle to convince a chimp to come to the Hollywood and have a breaking acting career. He attracts it with bananas and promises a dream life. However the chimp refuses to go.
The advertisement draws our attention to using animals in movies. The issue was renewed after the movies Zookeeper and We Bought a Zoo. The ad’s creators decided use humor instead of a sad story.
Watch the funny video and tell us if you think the campaign will work out.
Agency: Y&R New York
CCO: Jim Elliott
CD: Michael Schachtner
CD: Graeme Hall
AD: Jon Leachman
CW: Andrew McMurchie
Senior Content Producer: Tennille Teague
VP/Account Director: Mike Acken
Senior Planner: Tara Fray
Production Company: Biscuit Filmworks
Director: Clay Weiner
Producer: Holly Vega
Line Producer: Lisa Stockdale
Editorial Company: Cosmo Street
Editor: Aaron Langley
Editor: Ken Rosenberg
Editor: Tom Scherma
Assistant Editor: Zack Winick
Producer: Heather Richardson
Post & Grade: MPC London & NY
Mix: Sound Lounge
Sound Design: Q Department
Client: People for the Ethical Treatment of Animals (PETA)
Corporate Liaison: Julia Galucci
Corporate Liaison: Llana Sparrow