Peta and advertising agency Ogilvy & Mather from Beijing have released this affective campaign.
Millions of animals are being killed for fashion every year. Peta encourages to take off fur and put on humanity. The video depicts the world, where animals are the designers and models, wearing human skin. The spot takes us backstage, where people in the cages wait until their slow and painful death.
Watch the video and join the cause.
Agency: Ogilvy & Mather, Beijing, China
Director: Rain Yu