PETA : 98% Human

PETA : 98% Human

PETA and advertising agency BBDO from New York have released this affective video ad.

The spot is narrated by beautiful and talented actor Adrien Brody. The video raises awareness about animal abuse. In this case PETA works to preserve great apes from entertaining industry, which brutally exploits animals. See the video below to find out how the spot was made: no real ape here, just a digital simulation. More information at

Watch the videos and share your impressions about them.


Agency: BBDO, NY, USA
Chief Creative Officer: David Lubars
Executive Creative Director: Toygar Bazarkaya
Copywriter / Associate Creative Director: Alessandro Fruscella
Art Director / Associate Creative Director: Daniel Aykurt
Account Director: Ben Griffiths
Account Executive: Alfredo Lang
Group Executive Producer: Brian Mitchell
Senior Producer: Tara Leinwohl
Director Music Production: Rani Vaz

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