Pepsi Commercial: Rising (I CAN)

In this TV adverts Pepsi uses a classic teenage dream. A young man climbs a pile of seemingly impossible odds to fulfil his goals, finally reaching what he was aiming for.

Released: May 2009
Advertiser: Pepsi
Agency: CLM/BBDO
Country: France

Production Company: Rattling Stick
Director: Danny Kleinman
Executive Creative Director: Gilles Fichteberg, Jean-François Sacco
Art Director: David Bertram
Copywriter: Leo Berne
Agency Producer: France Monnet

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