Navajo BBDO supported Pepsi’s new positioning strategy of ‘Max your life’ with the creation of the 4Max campaign. People could play the game 4-on-a-row online during 4 weeks. The best players competed with each other on a live event which took place in Antwerp. A scaffold was built to give the winners the opportunity to play the finals on a lifelike scale with real people dressed like game coins.
Navajo dominated the Best of Activation 2008 with Gold from the Advertiser’s Jury & Bronze from the Creative Jury and the Press Award with this case.
Navajo, established in 2001, is part of the BBDO group and chiefly focuses on experience marketing, community marketing and brand activation.