People for Bikes campaign from Bikes Belong

People for Bikes campaign from Bikes Belong

Very beautiful new campaign created by the Minneapolis ad agency Cole+McVoy to promote  the new initiative of Bikes Belong.

With a fine job of branding, the organization presents to the world the “People For Bikes”, a movement which passionately encourages people to use their use bicycles for transportation, for better health or a better world.

Through an integrated campaign, the “People For Bikes” is trying to reach an admirable and ambitious goal:¬† to garner one million names of support allowing bicycling to become safer, easier, and appealing. As well as to encourage investments in bicycle-friendly projects.

Some prints created to celebrate “Bike to Work Week”:



Client: Bikes Belong
Created: June, 2010
Advertising Agency: Colle+McVoy, USA
Executive Creative Director: Mike Caguin
Associate Creative Director: Brian Ritchie
Senior Interactive Designer: Zara Gonzalez Hoang
Senior Writer: Joel Stacy
Senior Art Director: Derek Till
Junior Art Director: Fabien Dodard
Senior Designer: Joe Monnens

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