Very beautiful new campaign created by the Minneapolis ad agency Cole+McVoy to promote the new initiative of Bikes Belong.
With a fine job of branding, the organization presents to the world the “People For Bikes”, a movement which passionately encourages people to use their use bicycles for transportation, for better health or a better world.
Through an integrated campaign, the “People For Bikes” is trying to reach an admirable and ambitious goal: to garner one million names of support allowing bicycling to become safer, easier, and appealing. As well as to encourage investments in bicycle-friendly projects.
Some prints created to celebrate “Bike to Work Week”:
Client: Bikes Belong
Created: June, 2010
Advertising Agency: Colle+McVoy, USA
Executive Creative Director: Mike Caguin
Associate Creative Director: Brian Ritchie
Senior Interactive Designer: Zara Gonzalez Hoang
Senior Writer: Joel Stacy
Senior Art Director: Derek Till
Junior Art Director: Fabien Dodard
Senior Designer: Joe Monnens