Penguin Books and advertising agency Pentagram have launched a brand new commercial promoting a new Penguin’s e-book feature.
The advertisement presents the author Thomas Pynchon’s complete book list. It includes these books: Against the Day, Gravity’s Rainbow, Inherent Vice, Mason & Dixon, Slow Learner, The Crying of Lot 49, V. and Vineland. The video is a digital simulation that beautifully presents each title. Combined with a cool music tune it appears to be really futuristic.
Watch the video and tell us what you think about it.
Client: Penguin Press
Design direction: Michael Bierut/Pentagram
Music: Teddy Blanks/CHIPS