Pedigree Video: Small Dog, Big Bone

Pedigree Video: Small Dog, Big Bone

Pedigree and advertising agency TBWA/Chiat/Day from Los Angeles have made this incredibly funny video spot.

The commercial features a cute small dog. The creatives have pulled off the film, which shows the world from this pupp’s perspective. Everything is much bigger – the furniture, the necklace, even his friends. But the bone is the size of the doggie himself! Luckily, Pedigree produces food for his breed.

Watch the video and have a good laugh.


Agency: TBWA/Chiat/Day Los Angeles, CA, USA
Creative Director: Jason Busa
Copywriter: Matthew Kalish
Photographer: Christopher Pearson
Producer: Rob Saxton
Director: Matthew Kalish

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