Pedigree and advertising agency TBWA/Chiat/Day from Los Angeles have made this incredibly funny video spot.
The commercial features a cute small dog. The creatives have pulled off the film, which shows the world from this pupp’s perspective. Everything is much bigger – the furniture, the necklace, even his friends. But the bone is the size of the doggie himself! Luckily, Pedigree produces food for his breed.
Watch the video and have a good laugh.
Agency: TBWA/Chiat/Day Los Angeles, CA, USA
Creative Director: Jason Busa
Copywriter: Matthew Kalish
Photographer: Christopher Pearson
Producer: Rob Saxton
Director: Matthew Kalish