Pedigree Commercial: Bad Dog, Good Dog

Pedigree Commercial: Bad Dog, Good Dog

Pedigree and advertising agency AMV BBDO from London have released this affective video ad recently.

The campaign combats animal cruelty. The spot depicts a dog named Mojo, whose callous master is tormenting the poor animal. The dog lives a miserable life, until a rescue team saves him. Pedigree claims that a good nutrition is crucial for good health, therefore the brand donates 1 million cans of food this year.

Watch the video, donate as well and spread the word.


Agency: AMV BBDO, London, UK
Executive Creative Director: Paul Brazier
Creative Director: Mark Fairbanks
Creatives: Andy Clough, Richard McGrann
Director: thirtytwo
Sound: Anthony Moore
Sound Studio: Factory
Editing Company: Trim
Post production: The Mill
Agency Producer: Adam Walker
Editor: Paul Hardcastle
Music: Kyle Walker / Richmusicsource

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