PBS OffBook has made this video, telling you what does it take to make a good logo.
The video features Stephen Heller, Sagi Haviv, Kelli Anderson and Gerard Huerta. They work in an advertising field and share their knowledge with us. Nowadays, when we are surrounded by thousands of different logos, it is smart to understand the logic of advertisers, the techniques they use and the content that stands behind it. Really worth seeing.
Watch this wonderful video and tell us what you think about it.
Client: PBS OffBook
Producer: Kornhaber Brown