Partnership for a Healthier America and advertising agency Y&R have released this awesome video spot recently.
The commercial raises awareness about the healthy benefits you get by simply drinking water. To convince you of this simple truth, the creatives have invoked non other but legendary fighter Muhammad Ali. The excerpt from a press conference with Ali was used with a very unexpected, but funny twist.
Watch the video and have a good laugh.
Agency: Y&R, New York / VML, New York, USA
Chief Creative Officer: Jim Elliott
Executive Creative Director: Mike Wente
Creative Directors: Bruce Jacobson, Alan Vladusic
Senior Art Director: Harsh Kapadia
Senior Copywriter: Alice Thomas
Executive Director of Content Production: Letitia Jacobs
Senior Graphic Designer: David Mindel
Art Buyer: Loni Pont
Assistant Producer: Abby Bralove