This new Parmalat milk commercial features many every day situation when people should be drinking some every day drink. In this case, people are drinking milk in stead of other drinks – having a pint of milk in a bar, refreshing after a hard game with bottle of milk or having a glass of milk at the wedding. Maybe seeing these situations will not change people’s habits and will not make them choose to drink milk instead of other drinks but, then again, seeing this commercial somehow creates a wish to drink some milk, doesn’t it?
Advertising Agency: Publicis, Milan, Italy
Creative Directors: Luca Scotto di Carlo, Vincenzo Gasbarro
Art Director: Marco Maccagni, Vincenzo Gasbarro
Copywriter: Renzo Mati, Luca Scotto di Carlo