Paper Mate Liquid Paper has teamed up with San Paulo’s advertising agency Giovanni+Draftfcb and launched this hilarious print campaign.
Three cartoon images look like from a comics book. It features characters who are involved in an awkward conversation. They say things they should not have said. Luckily for them, since their words are written, they can take them back. Therefore, we can see the corrected sentences and only guess what the original words was. See how dirty is your imagination.
See the prints below and have a good laugh.
Advertising Agency: Giovanni+Draftfcb, São Paulo, Brazil
Executive Creative Directors / Creative Directors: Benjamin Yung Jr., Cassio Zanatta
Head of Art: Benjamin Yung Jr.
Copywriters: Ana Mattioni, Rainor Marinho
Art Directors: Diego Rosendo, Palloma Quintale
Photographer: Paulo barros
Illustrator: Julius Ohta
Art Buyers: Tina Castro, Gisele Miranda, Daniel Gonçalves
Account Supervisor: Nilton Bonini