Pantene and advertising agency Grey from New York have released this great ad about equality recently.
The spot raises awareness about female perspective. They very often feel apologetic about everything – from speaking their mind out, to getting sleep at night. Pantene breaks old habits and offers an alternative, unrepentant attitude. The campaign of course has received a lot of criticism, but that is not surprising, knowing the sensitive topic of sexism. Also check out the previous video “Labels Against Women”.
Watch the video and tell us what do you think about it.
Agency: Grey, New York