Pantene Commercial: Labels Against Women

Pantene Commercial: Labels Against Women

Pantene Philippines has just released this video spot, which has immediately gone viral.

In the video the brand questions the labels that we stick to men and women. For the same qualities we tend to judge people differently depending on their sex. If a man is a boss, a women is bossy, if he takes a good care of himself, he is neat, while she is vain. A very fresh approach for a shampoo promotion, isn’t it?

Watch the spot and share your opinion about the topic with us.

 

Credits
Client: Pantene Philippines

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