Usually, to promote vacuum cleaners, companies give lots of boring numbers and technical features but they hardly impress the target market which is, of course, mainly housewives. Panasonic came up with a solution how to approach the housewives in a simple and appealing way. An actual carpet with 3D images of dirty box full of bugs and germs was put in most popular places for their target market, that is, malls and foodcourts.
Advertising Agency: Saatchi & Saatchi Indonesia
Creative Director / Copywriter: Juhi Kalia
Art Director: Liliek Adelina
Illustrator: Jermy K. Hartono
Other additional credits: Dini Makmun, Shanty persada, Daniel B, Annisa M