Pacifico and advertising agency GSD&M have released a new amusing campaign.
The spot features a bunch of adventurers traveling around Mexico in 1972. The video documents their fun and depicts amazing landscapes. The guys discover Pcifico bear at some bar. The story suggests, that this is how Americans found out about the brewery.
Director Taylor Steele shares his ideas about the campaign: “I find that people resonate more with a product or film if they feel it, so my goal is to make the audience feel as though they are living the story”.
Watch the spot and tell us if you liked it.
Agency: GSD&M, Austin, USA
Executive Creative Director: Jay Russell
Group Creative Directors: Robert Lin, Jeff Maki
Creative Director / Art Director: Joel Davis
Creative Director / Copywriter: Andy Miller
Producer: Kelly Wood
Project Manager: Marlo Gil
Production Company: Koala Bear, Inc.
Executive Producer: Laura Busino
Agency Producer: Kelly Wood
Editor: Sam Selis
Director: Taylor Steele
Account Service: Jeff Orth, Mario Solis