Oxfam has launched this huge campaign “Food games”. It is in print as well as video.
The print advertisements below features the donkey and the elephant having a food feast. They obviously have had a food fight and are celebrating their wastefulness as well as carelessness.
The campaign fights against the food games and motivates the government to regulate the food market and not to let it play with the prices in order for the bigger profits. Oxfam draws our attention to the societies where food is an issue.
See the prints below.
Advertising Agency: Hill Holliday, USA
Chief Creative Officer: Lance Jensen
Creative Director: Rob Rich
Art Director: Rafael Segri
Copywriter: Ben Huser
Photographer: Timothy Saccenti