Original Penguin Jacket Commercial: Hot Rope

Original Penguin Jacket Commercial: Hot Rope

Original Penguin Jacket and independent creative agency La Comunidad have rolled out a funny and adventurous commercial.

The almost two minute long video tells an incredible story of being rediscovered after 40 years. The brand is trying to find its customers by introducing its iconic past and the symbol of the 1950’s. It documents the history of the brand. And the second part of the video takes place today. The creatives make a very original move: two models, one of them dressed in an Original Penguin Jacket, make a car jump over the rope. Stunning!

Watch the amazing video and tell us what you think about it.


Advertising Agency: La Comunidad, USA
Executive Creative Directors: Jose Molla, Joaquin Molla
Creative Directors: Rodrigo Butori, Ramiro Raposo
Copywriters: Jane Cronk, Kathy Hepinstall, João Caetano Brasil
Art Directors: Chelsea Cumings, Peele Lemos
Head of Production: Laurie Malaga
Producer: Mercy Leonard
Photo Artist: Massimo Leone
Account Supervisor: Christina Sibilio, Maria Van Thienen
Production Co.: All Day Everyday
Director: Jake Sumner
Director of Photography: Eli Born
Executive Producer / Producer: Lucy Cooper, Jett Steiger
Post Production: Union Editorial
Editor & Company: Mike Colao / Union Editorial
Senior Producer: Jen Hargreaves
Music and Sound: The Lodge
Composer: Damian Sims
Sound Mixer: John Northcraft
Creative Directors: Erich Hillebrecht, Colin Thibadeau

Leave a Reply

Your email address will not be published. Required fields are marked *