Orange Commercial: Triple Internet Package

Orange Commercial: Triple Internet Package

Orange has launched a new TV commercial promoting their triple Internet package for your laptop, cell phone and home. The commercial itself doesn’t show anything even close to the Internet or the features of the new Orange package. What it does show is a story about three boys who are grown in a farm. One of them starts selling flour, the other – eggs and the last one sells milk. And at some point of their lives they realize that some things are meant to be together. They unite and build a bakery. It’s a nice story which delivers the message that sometimes the package 3 in 1 is better than 3 separate products.

Credits:
Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Amit Gal
Copywriter: Paul Paszkowski
Art director: Ran Cori
Executive Client Director: Adam Avnon
Account Supervisor: Dikla Tzemach
Account Manager: Livnat Mizrahi
Head of Planning Group: Hila Tamir
Planner: Zohar Reznik
Office Producer: Marina Akilov
Production Company: Paradiso
Director: Ayelet Menachemi
Editor: Dadan Uziel
Post Production: Gravity

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