A new TV spot to promote Orange brand in France is out. The ad shows how people on a very hot summer day are starting a snowball fight. It starts with few snowballs and in the end everybody are playing with snow. This kind of ad continues building the Orange brand to be attractive to active, entertainment and fun loving people.
Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Frédéric Royer
Copywriter: Olivier Dermaux
Art Director: Mathieu Vinciguerra