Orange is a sponsor of African football. They recently launched a new commercial to remind that. The spot shows how boys are playing football somewhere near bus station, but policeman takes away their ball so the boys start playing with imaginary ball. Then more and more people join the game. This commercial illustrates how important football is to African people and how orange helps them to have this joy in their life.
Advertising Agency: Publicis Conseil, Paris
Creative Director: Steve O’leary
Art Director: Vychnevsky Roman
Copywriter: David Mc Donald
Photographer: Alejandro Gonzalez Inarritu
Director of Photography: Emmanuel Lubezki