Opel launched a new print advertisement campaign promoting its safety.
The car is said to have a very good lighting system, which would not let the danger pass unnoticed. The safety issue is being very important lately. And creatives have done a really good job advertising the topic. In the ads below we can see the shadows of a rabbit and a boar, that have been lit by the Opel lights. The shadows are made huge and impressive. As well as the prints.
See them below.
Advertising Agency: Y&R, Paris, France
Creative Director: Jorge Carreno, Robin De Lestrade
Art Director / Copywriter: Eric Esculier
Account Directors: Clement Chovin, Christophe De Jandin
Illustrator: Patrick Gernignon
Account Manager: Muriel Mallet